Heera Builders

A corporate campaign developed for Heera Builders.

The insight here was a strange trend seen in the real estate market in Kerala. Too often, apartment buildings which had sold out every single unit, only had about 20% occupancy. The rest of the units were either bought as investments and left unoccupied, or given out on rent.

If you invest in a flat, purely for the purpose of reselling when the market is in your favor or to rent out, you are not overly concerned with the details and quality... especially when compared to buying a flat to live in yourself.

Heera in fact had a very high percentage of owner occupants in all their projects.

Kerala Tourism

A campaign promoting Indian cuisine as presented to the Department of Tourism.

This next is one of those ads that, while I'm proud to have been associated with and a part of its creation, must give all credit to my Art Director, Mr. Jaison Antony. 

The ad was an announcer when Kerala was ranked among the top 10 destinations in the world for a family holiday, by the Lonely Planet UK.

Kerala IT

Kerala IT is the body that promotes all things IT in Kerala, including the IT parks in the State.

The following campaign was to announce the launch of Phase 3 at Technopark, one of India's first IT parks.

As promoters, Kerala IT has always taken a back seat in their advertising, as seen in the ads above. This created a certain lack of recognition among the general public about the role of Kerala IT. In fact, Kerala IT became a generic term that simply referred to IT in Kerala, which was the IT parks - Technopark, Infopark, Cyberpark - to the majority of the population. 

The following campaign was presented as part of an effort to create a distinctive brand identity for Kerala IT, while promoting Kerala as a preferred IT destination and in the process giving people an idea of what Kerala IT did. However, the whole exercise was eventually shelved.

KSIDC

Kerala State Industrial Development Corporation is tasked with the promotion and development of industrial enterprise in Kerala. This includes reaching out to Entrepreneurs ready to start-up as well as established businesses that are looking to expand. 

KSIDC's Single Window Clearance goes a long way in smoothing out the process for prospective investors. 

Malayala Manorama

Malayala Manorama is Kerala's No.1 Daily. As far as advertising goes they utilize mainly two occasions to promote the newspaper among the trade. 

1. Festival / Shopping seasons in Kerala

Festivals are often occasion for buying and often trigger a shopping season in Kerala of varying importance depending on the festival. Onam being the largest shopping season in Kerala. Other seasons coincide with NRI / NRK vacation times, Christmas, Akshaya Tritiya etc.

2. IRS leadership ads.

Malayala Manorama is by far the leading newspaper in Kerala, which makes it the ideal choice for the media buyers. MM regularly releases advertising that remind media planners and advertisers of their clear lead and readership strength.

Onam Campaign - biggest shopping season in Kerala. Inevitably leads to a spike in 'Offer Advertising'. In fact, consumers across the state wait for Onam season, to make most of their purchases. 

Another one for Akshaya Tritiya suggesting advertising in MM can lead to prosperity for the brand. 

The NRK season. - The first one was done during the ME vacation season 'July - Aug' while the second was released just prior to Christmas. 

A couple of the Leadership ads for trade.

This last one was an ad promoting the entire MM Group offering. The ad was released in an Annual Diary that was given away to Media Planners and Advertisers.

The previous year also marked 125 successful and eventful years of Malayala Manorama. The following ad, which was subsequently extended to multiple media, made the assumption that 125 years approximated to 4 generations. There was also an IRS report that clearly positioned the newspaper as the preferred choice of youth in Kerala. 

Hence, the leap that for 125 years or the last 4 generations in Kerala, MM has been the contemporary choice.

Karnataka Tourism

Some Pitch Work for Karnataka Tourism. The positioning we had arrived upon was 'Active Holiday' or 'Holido' in Karnataka.

Campaign for the Jungle Resorts & Lodges of Karnataka.

Another one promoting Karnataka as a MICE destination.

One more, to promote Mysore as a great base for your Karnataka holiday.