Others

Client: AMW - Rathaachara (CSR effort to promote responsible driving)

Ambient Idea in movie halls to promote responsible driving.

MO: Set up two high powered halogen lamps angled towards the audience. As the movie starts to roll, the lights come on effectively blinding the audience. In the background the title music of studio runs (eg: Twentieth Century Fox) After about 30 secs an announcement is heard over the PA system "When you drive at night with your high beam on, this is all the visibility oncoming drivers have. Drive safely and responsibly. Take the Rathachaara pledge today"