Malayala Manorama

Malayala Manorama is Kerala's No.1 Daily. As far as advertising goes they utilize mainly two occasions to promote the newspaper among the trade. 

1. Festival / Shopping seasons in Kerala

Festivals are often occasion for buying and often trigger a shopping season in Kerala of varying importance depending on the festival. Onam being the largest shopping season in Kerala. Other seasons coincide with NRI / NRK vacation times, Christmas, Akshaya Tritiya etc.

2. IRS leadership ads.

Malayala Manorama is by far the leading newspaper in Kerala, which makes it the ideal choice for the media buyers. MM regularly releases advertising that remind media planners and advertisers of their clear lead and readership strength.

Onam Campaign - biggest shopping season in Kerala. Inevitably leads to a spike in 'Offer Advertising'. In fact, consumers across the state wait for Onam season, to make most of their purchases. 

Another one for Akshaya Tritiya suggesting advertising in MM can lead to prosperity for the brand. 

The NRK season. - The first one was done during the ME vacation season 'July - Aug' while the second was released just prior to Christmas. 

A couple of the Leadership ads for trade.

This last one was an ad promoting the entire MM Group offering. The ad was released in an Annual Diary that was given away to Media Planners and Advertisers.

The previous year also marked 125 successful and eventful years of Malayala Manorama. The following ad, which was subsequently extended to multiple media, made the assumption that 125 years approximated to 4 generations. There was also an IRS report that clearly positioned the newspaper as the preferred choice of youth in Kerala. 

Hence, the leap that for 125 years or the last 4 generations in Kerala, MM has been the contemporary choice.