Kerala IT

Kerala IT is the body that promotes all things IT in Kerala, including the IT parks in the State.

The following campaign was to announce the launch of Phase 3 at Technopark, one of India's first IT parks.

As promoters, Kerala IT has always taken a back seat in their advertising, as seen in the ads above. This created a certain lack of recognition among the general public about the role of Kerala IT. In fact, Kerala IT became a generic term that simply referred to IT in Kerala, which was the IT parks - Technopark, Infopark, Cyberpark - to the majority of the population. 

The following campaign was presented as part of an effort to create a distinctive brand identity for Kerala IT, while promoting Kerala as a preferred IT destination and in the process giving people an idea of what Kerala IT did. However, the whole exercise was eventually shelved.